Why Good Cyber Security is a Positive For Your Business

When it comes to cyber security, pretty much every media report and news article focus on the damage, the threat and the money lost. There’s not a positive side. You’ll hear that the criminals and hackers are ahead of the game and security providers and governments are always trying to play catch up and when we think of cyber security, we tend to associate it with the following words:

  • Fear
  • Risk
  • Threat
  • Con
  • Manipulation
  • Fraud
  • Loss
  • Criminality

This breeds a sense of fear and ok the unknown.  The result, cyber security becomes something that we are forced into doing and not something that we really want to do.  It’s associated with expense rather than investment.

It’s like going to the dentist, no-one likes it, we’ll put it off, if possible until the pain is unbearable, but we must go. Whereas if we look at going to the dentist in another way, we should want to go regularly because it’s what is best for us, it helps keep us healthy, prevents any serious problems developing and in the long term saves us money.

So, does our mind-set need to change around cyber security and the way we think of it?  It is absolutely something that we need but it is also something that we should want to do.

Here’s some reasons why:

  • Helps build reputation
  • Helps elevate business to a trusted brand
  • Creates competitive advantage/differentiator
  • Strengthens market position
  • Creates efficiencies
  • Improves trust/customer confidence
  • Provides cost savings
  • Increases systems reliability
  • Increases productivity
  • Protects contracts
  • A Deal-winner

No matter how good your cyber security strategy is, is an increasingly important concern when it comes to your customers.

Businesses are being asked to prove that they have good cyber security in place and show that they are secure both from end customers and supply chain customers.

So maybe it’s time to look at your cyber security, get ahead of the curve and give yourself a competitive advantage in the marketplace?

If you’d like any further information, assistance with your cyber security or you don’t know where to start please call us on 1300 478 738 or email us at info@suretyit.com.au.

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About the author:

Ash Klemm

Ash Klemm

Ash has over 20 years of experience in sales and marketing.His journey from a casual salesperson at Chandlers to State Manager at a national IT distribution company, while battling health issues, including a double lung transplant in 2015, gave him the experience, know-how, tenacity, and marketing insight, to find solutions and help businesses grow.After spending several years in the ivory tower of state management, Ash missed the genuine connection of face to face meetings and helping make a difference to businesses in need.His authentic, conversational, and easy-going nature helps our customers feel at ease and shows them we are a brand to trust. Ash spends his days advocating for our customers to ensure they receive the best possible service in a timely fashion. Ash is also the in house chair builder.His curiosity and natural problem-solving ability make him the perfect first call for all our new customers to help determine what is wrong, how Surety IT can help and what the best solutions are moving forward.
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